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Taught by a large company CFO!

Learn from Executives who made the buying decisions

We offer custom-tailored original and interactive workshops providing global sales teams the necessary skill set to prepare, access and credibly engage with a client Executive (CEO, COO, CFO, CMO, CDO and CIO/CTO). All our engagements are taught exclusively by corporate Executives who have made extensive buying decisions in their roles as C-Level Executives for international corporations.

Why we’re different

Our workshops are conducted exclusively by Executives (CEO, COO, CFO, CIO) who have had the responsibility for making buying decisions. Each workshop is customized for your company, its solutions, its target clients and sales team's challenges. We work strictly on real proposals and live deals. In addition, we study your clients in advance of the workshop to put ourselves in the shoes of the real Executive decision-makers.


This course should be mandatory for all employees facing customers.


Extremely useful and relevant to get the perspective of an Executive who has made the investment decisions. Will help me a lot in my deals.

Dell Technologies

Refreshing to have a program Executive who "knows the business" and a first-hand experience of knowing what factors drive CXO level buying decisions.


Fantastic insight into how Executives truly think. Priceless.

Interview on TV Finance

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