CXO SALES PROGRAM OBJECTIVES

At Selling to Executives, we understand that selling to the C-suite is an essential skill for any B2B sales professional. That’s why we’re excited to offer our CXO Sales program, a 1 or 2-day exclusive workshop that provides your sales team with the opportunity to practice selling in front of real C-suite executives.

Our program is designed to help your sales team develop a deep understanding of what it takes to sell to top-level executives, including CEOs, COOs, CFOs, and CIOs. Your sales team will learn how to develop a powerful value proposition that convinces your client to buy – and to buy from you!

The CXO Sales program provides your team with a unique opportunity to practice their selling skills in front of executives who have been responsible for overseeing extensive buying decisions at large corporations. With their expertise and insights, our C-suite executives will provide valuable feedback and coaching to help your sales team improve their approach and refine their message.

With options for both 1-day and 2-day workshops our program is tailored to meet the needs of your sales team. Whether your team is just starting out in their sales careers or looking to take their skills to the next level, our program provides practical, hands-on training that will help them succeed in selling to the C-suite.

Enroll your B2B sales team in our CXO Sales program today and give them the tools and knowledge they need to excel in selling to top-level executives. With Selling to Executives, your team will be equipped to close more deals and drive success for your business operations.

NUMBER OF PARTICIPANTS FOR CXO C-SUITE LEVEL SALES

The number of participants per workshop is limited to 20 to ensure maximum interaction and role play with an External Executive. Typical target groups comprise Direct Sales, Pre Sales, Sales Support, Sales Officer, Engineers, Consultants and Indirect Sales such as Channel, Partner and Reseller Sales. There is minimal pre work required prior to delivery.

KEY LEARNINGS FOR CXO SALES

• Gain access to key Executives

At Selling to Executives, we understand that getting in front of key executives can be a significant challenge for B2B sales professionals. Our CXO Sales training provides your sales team with an exclusive opportunity to meet and engage with executives who have been responsible for overseeing extensive buying decisions at large corporations. Through our training program, your sales manager or sales team will learn how to build and leverage relationships with key executives, opening up new opportunities for your business to succeed.

• Conduct a credible conversation with an Executive

Building a strong relationship with a chief executive officer is only the first step in creating a strategy to successfully sell to the C-suite. Our CXO Sales training provides your sales team with the skills and knowledge they need to conduct a credible conversation with an executive. We’ll teach your sales team how to listen actively, communicate clearly, and demonstrate expertise, allowing them to engage in productive conversations that build trust and credibility with the executive.

• Align your company’s product and solutions to the Executive’s needs

Understanding an executive’s needs is essential for any successful sale in the modern climate. Our CXO Sales training provides your sales team with the tools and techniques they need to align your company’s solutions to the executive’s specific needs. We’ll teach your sales team how to research and understand an executive’s business chief, identify their pain points, and tailor your company’s solutions to meet their unique needs.

• Demystify finance and identify key company metrics

Finance can be a daunting and challenging subject for many sales professionals. Our CXO Sales training provides your sales team with a solid foundation in finance, enabling them to demystify financial terminology and identify key company metrics. With this knowledge, your sales team will be able to speak confidently and knowledgeably about financial topics, building credibility and trust with the executive.

• Demonstrate compelling value and calculate ROI

One of the most critical aspects of selling to the C-suite is demonstrating compelling value and calculating return on investment (ROI). Our CXO Sales training provides your sales team with the tools and techniques they need to create a compelling value proposition that resonates with the executive. We’ll teach your sales team how to calculate ROI, identify the key metrics that matter to the executive, and create a persuasive business case that drives results.

• Differentiate your company from its competitors

In today’s competitive business environment, it’s essential to differentiate your company from its competitors. Our CXO Sales training provides your sales team with the tools and techniques they need to create a unique value proposition that sets your company apart. We’ll teach your sales team how to identify your company’s unique strengths, leverage those strengths to differentiate your company from its competitors, and communicate those strengths persuasively to the executive.

• Ask the right questions and answer challenging ones from your target market

Asking the right questions and answering challenging ones is an essential part of any sales conversation. Our CXO Sales training provides your sales team with the skills and techniques they need to ask the right questions and answer challenging ones effectively. We’ll teach your sales team how to listen actively, communicate clearly, and respond confidently to challenging questions, enabling them to build credibility with the executive and deepen their understanding of the executive’s needs and pain points. By asking the right questions, your sales team can identify the executive’s priorities and tailor their pitch accordingly, making it more compelling and relevant to the executive’s specific situation. Additionally, by answering challenging questions confidently and effectively, your sales team can overcome objections and address any concerns the executive may have, leading to a more successful outcome.

• Accelerate time to revenue and significantly increase your chances of winning the deal

By attending the CXO Sales program, you will learn how to effectively communicate with and sell to executives, which can accelerate your time to revenue and increase your chances of winning the deal. This is because the program will equip you with the necessary skills and knowledge to understand the executive’s needs, align your company’s solutions to those needs, and demonstrate compelling value with a clear ROI. With this approach, you will be able to create a sense of urgency and credibility in the executive’s mind, which can lead to faster decision-making and a higher chance of winning the deal. Furthermore, by differentiating your company from its competitors, you will be able to stand out and demonstrate your unique value proposition. All of these skills combined can significantly increase your chances of success and help you close deals faster, ultimately leading to increased revenue for your company.

Plus : the 4 key items you must put in every presentation to an Executive.